10 Guerrilla Marketing Tactics for Realtors


Who says you need a huge marketing budget to get real results? Here are 10 “guerilla marketing” tactics guaranteed to bring in business:

  1. Write an e-book on the topic of your choice and advertise it on your business cards—give people a reason to call or email you!
  2. As a follow-up to #1, make a habit of handing out two business cards at a time—one for your direct contacts, and one for anyone they know.
  3. Get your own 800 number from kall8.com—don’t forget to advertise your e-book!
  4. At your next open house, line the driveway and streets with open house signs, flags and banners—make a bold statement and you’ll
    get noticed.
  5. Hold a yard sale the same day as the open house.
  6. Give away branded “just moved” postcards to your buyers and sellers.
  7. Host inexpensive events for REALTORS® or non-REALTORS®. For example, “brown bag” lunch seminars each month with rotating topics like Real Estate Investing, FSBO and First Time Homebuyers. Or, a community clean-up for charity, book swap, chili cook-off, or outdoor movie night. Finally, try a networking event for your local chamber of commerce.
  8. Start and manage a Facebook page about your community.
  9. Create and post a video bio on YouTube.
  10. Find a real estate article in your local newspaper, write a commentary, and send it to
    the paper.

Please feel free to contact me with any questions.
Randall A. Orchen
866.962.0283 Toll Free Direct
720.975.1128 eFax
949.689.4845 Cell


Universal American Mortgage Company, LLC dba Pinnacle Mortgage Group – Company NMLS #1058. AZ Arizona Mortgage Banker License #0118366. CA Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act RMLA #4130443. CO Brian T Rindels, NMLS #10725, 303-716-9000, Supervised Lender License #987996, Regulated by the Division of Real Estate. NM Regulation and Licensing Department Mortgage Loan Company. OR Mortgage Lending License #ML-5079-41, 1761 Cowan, Suite 206, Irvine, CA 92614; Mortgage Lending License #ML-5079-40, 32605 Temecula Parkway, Suite 310, Temecula, CA 92592; Mortgage Lending License #ML-5079-42, 31351 Rancho Viejo Road, Suite 202 & 203, San Juan Capistrano, CA 92675; Mortgage Lending License #ML-5079-39, 3605 S. Teller Street, Lakewood CO 80235. TX Branch NMLS #172195, 1761 Cowan, Suite 206, Irvine, CA 92614; Branch NMLS #1173486, 32605 Temecula Parkway, Suite 310, Temecula, CA 92592; Branch NMLS #1173503, 3605 S. Teller Street, Lakewood CO 80235. WA Consumer Loan License #CL-1173503. NMLS consumer access verification. Certain restrictions apply. This is not a commitment to lend. Applicants must qualify.


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